- The Story
The Geneva Wedding Fair has been welcoming brides-to-be for over a decade, helping them prepare for their big day. As a premier event in the region, it plays a crucial role in connecting future brides with wedding planners, designers, and other vendors. The fair’s goal is to provide an immersive, in-person experience, making it essential to attract a large number of attendees.
Challenge
The primary challenge for the Geneva Wedding Fair was to increase awareness among newly engaged couples within a specific geographical area and motivate them to attend the fair in person. Given that no online transactions were possible, the focus was solely on driving physical attendance through digital engagement strategies.
Solution
To tackle this challenge, the Geneva Wedding Fair collaborated with Adnatus to deploy an effective digital media strategy aimed at ensuring high engagement and motivating future brides to visit the fair. The campaign was strategically designed to run from September to October, covering the Romandy region of Switzerland.
Key elements of the solution included:
Key elements of the solution included:
Prioritizing engagement
Prioritizing engagement to captivate the target audience and encourage them to visit the fair.
Creative Adaptations
Developing creative content tailored to the interests and needs of future brides.
Campaign Duration
A two-month campaign period to build momentum and sustained interest.
Geographical Coverage
Targeting the Romandy region to ensure the message reached the intended audience.
Engaged Traffic Maximization
Utilizing platforms such as Meta, TikTok, Snapchat, and native advertising to drive engaged traffic, increase awareness, and ultimately drive visitors to the show.
The campaign yielded significant results:
Real-Time Optimization:
- Implementing real-time optimization techniques to maximize the effectiveness of digital campaigns, a capability that was previously unavailable for such campaign.
- Increased Attendance: The fair saw a 25% increase in attendance compared to the previous year, demonstrating the success of the engagement strategy.
Through this focused approach, the Geneva Wedding Fair successfully attracted a larger number of future brides, enhancing the event’s impact and solidifying its reputation as a key event in the wedding planning industry.
* We take our clients’ confidentiality seriously. While we’ve changed their names, the results are real.
