- Expertise
Our experience allows us to grasp the challenges of a sector and to instinctively propose a strategy that aligns with the constraints of the companies.
Each sector has its preferred media channels. It is essential to reach the right audience on the right media platform.
We manage engagement campaigns by following a proven methodology that leverages data as a decision-making tool.
- About Vincent Prou
Prior founding Adnatus, Vincent Prou has built a robust career in digital marketing and advertising, marked by significant achievements and leadership roles. He has had extensive experiences at multiple steps of the advertising value chain : from advertiser, agency, publisher or building ad tech. He successfully lead growth at Gamned bringing the company from a publishing website company to being one of the leading trading desk in Europe. He opened the Swiss office in 2014 and experienced working with over 550 advertisers in Switzerland and the rest of world.
Initially Vincent founded AdNatus in April 2019, a company dedicated at first to making digital advertising accessible to small and medium-sized enterprises (SMEs) and addressing local retail challenges. His entrepreneurial spirit led to the creation of a turnkey solution for digital advertising tailored to the needs of all business sizes with Adnatus media solution with a focus on engagement, bridging the gap between branding and performance campaigns.
From January 2014 to October 2018, Vincent was the Ad Operations Director at Gamned! Here, he built a formidable operations team of 15 adops employees, including a trading floor and an account management team. His efforts were pivotal in optimizing and scaling media trading operations, and deliver quality services.
Vincent also held the role of Media Director at Makazi from January 2010 to December 2013 in Marseille, where he managed large advertiser accounts, focusing on client relationships and media trading. Earlier in his career, he served as an Acquisition Director, where he successfully built and managed an acquisition team, optimized media buying, and performance campaigns for notable clients.
Vincent’s educational background includes a Master of Science (MS) in Marketing and Supply Chain from Northeastern University in Boston, completed in 2008. He is also Meta, Google and AppNexus certified, further demonstrating his expertise in the field.
With over a decade of experience in digital advertising, Vincent Prou is dedicated to making digital advertising accessible to all, leveraging his deep knowledge in digital marketing landscape and growth hacking to drive high ROI campaigns and support businesses in their digital transformation.
Initially Vincent founded AdNatus in April 2019, a company dedicated at first to making digital advertising accessible to small and medium-sized enterprises (SMEs) and addressing local retail challenges. His entrepreneurial spirit led to the creation of a turnkey solution for digital advertising tailored to the needs of all business sizes with Adnatus media solution with a focus on engagement, bridging the gap between branding and performance campaigns.
From January 2014 to October 2018, Vincent was the Ad Operations Director at Gamned! Here, he built a formidable operations team of 15 adops employees, including a trading floor and an account management team. His efforts were pivotal in optimizing and scaling media trading operations, and deliver quality services.
Vincent also held the role of Media Director at Makazi from January 2010 to December 2013 in Marseille, where he managed large advertiser accounts, focusing on client relationships and media trading. Earlier in his career, he served as an Acquisition Director, where he successfully built and managed an acquisition team, optimized media buying, and performance campaigns for notable clients.
Vincent’s educational background includes a Master of Science (MS) in Marketing and Supply Chain from Northeastern University in Boston, completed in 2008. He is also Meta, Google and AppNexus certified, further demonstrating his expertise in the field.
With over a decade of experience in digital advertising, Vincent Prou is dedicated to making digital advertising accessible to all, leveraging his deep knowledge in digital marketing landscape and growth hacking to drive high ROI campaigns and support businesses in their digital transformation.
