Privacy Policy for Adnatus

Below is our statement on the processing of personal data by our company, Adnatus SA, in accordance with Swiss legal requirements and the EU General Data Protection Regulation (Europa Lex GDPR).

Our data processing statement (also referred to as the privacy policy) was updated on July 1, 2024.

Glossary

Browser: A software program used to display websites (e.g., Chrome, Firefox, Safari).

Cookies: Text files that the web server places on the user’s computer via the browser used. Information stored in cookies may include an identifier (cookie ID) for recognition purposes and content data, such as login status or information about visited websites. The browser sends the cookie information back to the web server with each new request during repeated visits to these sites. Most browsers automatically accept cookies. Cookies can be managed using browser functions (usually under « Options » or « Settings »). Cookie storage can be disabled in this manner, made dependent on user approval in a given case, or restricted. Cookies can also be deleted at any time.

GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), available at https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&from=EN.

Personal Data: Any information relating to an identified or identifiable natural person. An identifiable natural person is someone who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

Profiling: Any form of automated processing of personal data consisting of using personal data to evaluate certain aspects of a natural person’s personality, particularly to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Services: Our offerings to which this data privacy statement applies.

Tracking: The collection and evaluation of data regarding visitor behavior in response to our services.

Tracking Technologies: Actions can be tracked either through activity logs stored on our web servers or by collecting data from end devices via pixels, cookies, or similar tracking technologies.

Processing: Any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Pixel: Pixels, also known as tracking pixels, web beacons, or web bugs, are small, invisible graphics in HTML emails or on websites. When a document is opened, this small image is downloaded from an internet server, and the download is recorded there. This allows the server operator to see if and when an email has been opened or a website visited. This function is usually performed by calling a small program (JavaScript). Certain types of information can be detected and shared about your computer system in this way, such as cookie content, the time and date of the visit, and a description of the page where the tracking pixel is located.

SSL – TLS: TLS is a protocol that ensures privacy between communicating applications and users on the internet. When a server and client communicate, TLS ensures that no third party can intercept or tamper with any message. TLS succeeds the SSL protocol.

Collection and Use of Personal Data

Personal data is information that can be used to identify or contact a specific person. When using our services, we may ask you for personal information such as your name, first name, postal address, and email address to improve our services. You are not required to provide us with your personal data. However, if you choose not to, we may not always be able to provide our services or respond to your inquiries.

Use of Your Personal Data & Disclosure to Third Parties

The personal data collected is used only by our platform, our employees, and our experts. All data is secured. You can contact us at any time to know the details of your data and request its deletion from our systems.

The website, powered by the open-source WordPress solution, does not directly collect personal data. All data is transmitted to two third-party management and marketing solutions called Pipedrive and Mailchimp. The technological solutions contracted by our company Adnatus SA comply with European data processing regulations. For any questions regarding the use of your personal data by Pipedrive Inc., please consult their data management statement at the following URL: pipedrive.com/en/article/pipedrive-and-gdpr#what-pipedrive-does-for-gdpr. For those related to The Rocket Science Group LLC d/b/a Mailchimp, please consult their data management statement at the following URL: https://mailchimp.com/legal/privacy/.

Adnatus SA may occasionally make certain personal data available to third parties to provide or improve our services, particularly for conducting qualitative studies or annual reports on platform content and data. In such cases, we require these third parties to process this data in accordance with applicable laws and European data processing regulations.

Adnatus SA does not sell personal information, and this information is never disclosed to third parties for marketing purposes. Each relationship with our clients is covered by a confidentiality agreement. They cannot be transmitted to third parties.

Protection of Personal Data

Adnatus SA takes the security of your personal data very seriously. Online services, such as the Fantastics solution or access to the support center, protect your personal data during transit using SSL TSL encryption (https). When your personal data is stored, we use limited-access computer systems installed in facilities using physical security measures.

Cookies and Other Technologies

The Adnatus platform and its constituent sites, online services, interactive applications, and emails may use « cookies » and other audience tracking technologies, such as « pixel tags, » HTML tags, and variables in URLs. These technologies help us better understand user behavior and indicate which parts of our websites are most visited. This anonymous data allows us to improve the quality of our interfaces and published content. For example, if a theme generates more audience than average, we can identify it and invest in its development, either as a new consulting practice or by continuing to write content on that theme.

We treat data collected by cookies and other technologies as non-personal data.

Similarly, if non-personal data is associated with personal data, we treat the associated information as personal data.

Adnatus SA also uses cookies and other technologies to remember your personal data when you use a website, online services, and applications. In this case, our goal is to make your visit more convenient and personalized. For example, knowing your first name allows us to welcome you during your next login to our portal.

For marketing or transactional emails, we use « destination URLs » linked to the content of our platform. When customers or experts click on one of these URLs, they are transferred to another web server before arriving at the destination page on our website.

We track these click-through data to determine the interest in certain topics and measure the effectiveness of our client communications. If you prefer not to be tracked in this way, you should not click on text or graphic links in the emails. « Pixel tags » allow us to send emails in a format that clients can read and to know if messages have been opened. We may use this information to reduce or eliminate messages sent to clients.

Audience Analysis

The Adnatus platform may use anonymized internet audience analysis technologies to continuously improve our site. The « Hotjar » tool is used for the non-personal analysis of platform usage and for statistical evaluation.

We sometimes perform A/B tests and multivariable tests using the « Optimizely » tool, allowing us to present several variants of the website or smartphone applications.

In doing so, information about the operating system, browser, geographic origin (country only), pages viewed during the visit, and interactions (e.g., mouse movements, clicks, and entries on the website) are recorded.

How to Refuse or Configure Cookie Use

Most internet browsers automatically accept cookies. However, you can set your browser to private browsing so that it does not accept any cookies or asks for your permission before accepting a cookie from a website you visit. You can also delete cookies from your computer or mobile device using your browser’s corresponding function. To find out how, please consult your browser’s help or user manual under « cookie. » To determine which cookies you want to accept or refuse on our platform, you can modify cookie usage at any time by clicking on this link and following the instructions: Manage cookie settings.

Modification and Update

Adnatus SA reserves the right to revise this document at any time. The current version is the one published on our website. Please regularly review our data processing statement to stay informed about what happens when you use our services and view content on our Adnatus platform.

Liability & Legal Venue

Subject to mandatory legal provisions, particularly Article 100 of the Swiss Code of Obligations (CO), the parties are not liable to each other for any indirect damage, such as loss of profit, loss of revenue, or moral damage, resulting from non-performance or imperfect performance of the contract.

The relationship between the parties is governed by Swiss law. Any dispute arising between them regarding the interpretation or execution of this document will be settled by the ordinary courts of the Canton of Geneva, City of Geneva, and, if necessary, by the Federal Court.

Contact

Adnatus SA is a Swiss company headquartered in the Canton of Geneva – 24 rue de Carouge, 1204 Genève

Adnatus The hyphen between awareness and performance.